The entertainment industry has perfected the art of captivating audiences by telling engaging stories, setting clear goals through games and creating addictive reward structures.
These techniques boost user motivation and attention, build skills and profoundly change behavior.
Organizations are now leveraging these same techniques to make tasks motivating and engaging, foster the creation of positive reflexes, and to make essential information unforgettable.
Studies have demonstrated the effectiveness of gamification in a variety of settings.